The Beginner’s Guide to Facebook Marketplace in Nigeria – In 2016, Facebook launched Marketplace as a way for buyers and sellers in the same geographic area to easily find each other. However, until February 2022, the Facebook Marketplace service was not available in Nigeria.
Businesses do not need to create a Facebook group or use an existing Facebook group to purchase and sell with the Facebook Marketplace. Instead, you can list goods on the Marketplace and interact with local potential purchasers. Additionally, using the Facebook Marketplace does not require you to spend money on Facebook Ads.
Over 800 million people out of Facebook’s 2.7 billion monthly users have visited the Facebook Marketplace in the last several years.
The Facebook Marketplace is gaining traction as a major point of the transaction! Facebook groups, on the other hand, aren’t as popular as the network itself.
With so many businesses already selling their products on the Facebook Marketplace in Nigeria, now is the greatest moment for any company to join before it becomes saturated.
Perhaps more than any other sales platform, Facebook Marketplace provides a unique experience for vendors.
With 66 percent of Facebook users using their accounts on a daily basis, it’s difficult to imagine another medium where potential buyers can easily discover your products in Nigeria and abroad.
Facebook Marketplace is a rapidly expanding group of high-intent shoppers eager to make a transaction. Combine that with strong artificial intelligence built-in targeting and simple product categorization, and you have a powerful tool for increasing business sales.
So, what’s keeping you from achieving your goals?
What Really is Facebook Marketplace?
It’s all in the name! Facebook Marketplace is an open marketplace where users can purchase and sell new and used things to other Facebook members.
Anyone in Nigeria can now use Facebook Marketplace. Users can post products or services for sale and reach out to a local audience that is eager to buy.
Users can scan the entire Marketplace, check-in on groups, choose categories, or go straight to stores they prefer on the platform.
Importantly, each choice on Facebook displays tailored items and services based on the user’s likes and interests.
As a result, you’ll have a terrific opportunity to start a 1:1 dialogue with potential consumers and foster long-term business partnerships. When someone wishes to order a product on Facebook Marketplace, the transaction is conducted through Messenger, which was built as a user-to-user platform.
Facebook Marketplace continues to welcome enhancements and innovations, with new payment-processing features being implemented. Sellers can connect their Facebook Marketplace with payment processors like Shopify and BigCommerce, for example.
The great thing is that, while you’ll still start conversations with consumers through Messenger, any things purchased through your Facebook Shop will be handled through the payment processor you’ve linked to your account by default.
Selling on Facebook Marketplace
Anyone in Nigeria can list a product on Facebook Marketplace as long as it complies with Facebook’s commerce policies.
To get started, you don’t need to create a separate Marketplace account—you may get your first customer using your personal or corporate account.
- Tap the Marketplace icon to create your first product listing.
- Then, from the left-hand menu, choose to Create New Listing.
- The type of product being listed can then be chosen from four alternatives.
- You’ll be requested to create the actual listing for this product after you’ve picked the listing type.
Facebook need the following to create a listing
- A description
- Product tag
- Up to 10 images of the product
- Tap Next to proceed.
- The last step is to click Publish.
Congratulations on your achievement! You’ve placed your first product on Facebook Marketplace with great success. This is the point at which the real job begins.
Moving forward, Facebook will automatically add Marketplace to your product listing’s audience, implying that visitors browsing the platform will be able to see it.
When you list your first item, the platform automatically creates a Marketplace profile for you.
Additionally, when you sell a product on Facebook Marketplace, it will be added to your Store.
The word “store” can be found on the “shop” tab of your company’s Facebook profile.
After you’ve successfully listed your items on Facebook and generated a few sales, you may start thinking about how to strategically optimize your business to attract good seller records.
Read more: https://web.cbtpracticeapp.com/marketplace/the-beginners-guide-to-facebook-marketplace-in-nigeria/